Embrace Short-Form Videos
LinkedIn now features a TikTok-like video feed in its mobile app, offering short, 90-second vertical videos. This new feed, still rolling out, presents a prime opportunity for early adopters to stand out and grow their audience with minimal competition.
Algorithm-Based Discovery
Unlike LinkedIn’s traditional network-based content, the new video feed uses an algorithm to show videos, enhancing content discovery and potential virality.
Strategies for Success:
- Personal Yet Professional: Maintain a professional tone while being personable.
- Focus on Niche Content: Provide unique value relevant to professional growth.
- Repurpose Long-Form Content: Utilize AI tools like OpusClip to create engaging shorts from existing content.
The Future of LinkedIn
LinkedIn’s integration of short-form videos will not replace the traditional feed but complement it, providing a new way for creators to reach broader audiences without needing paid ads. With short videos having 2.5 times the engagement of long-form content, now is the perfect time to capitalize on this feature and establish yourself as a thought leader on LinkedIn.
Repurposing Content With Opus
Opus is as easy as it gets for repurposing content. Click a button, Opus will scan your podcast/YouTube video and assess what clips could work best on social media by rating each potential clip by hook, flow, engagement, and trending potential. It will provide context, ratings, a transcript, automatically generate professional captions, and make the clips available for immediate editing and downloading.
Emojis and captions may seem trivial additions, but they are far from it:
- Captions increase watch time by 45% on average
- Highlighted keywords can keep your audience engaged and increase watch time by 65% on average
- Emojis increase numbers of views by 42% on average
