Once upon a time a brand-new piece of technology appeared on the scene. One that would allow politicians to conceivably reach into every house in the nation, one with few rules on advertising or what could legally be said (this was a time before fact checkers). It was soon decided that this technology was too…
We’ve been able to see just a handful of the ads that were blanketed across social media during and after the referendum campaign. Vote Leave had found their niche and they were hitting voters hard with the same lines over and over, digitally and on TV and radio. Cummings had realized there was no oversight…
It used to be that how you voted depended very much on your class or where you were born or grew up. But in recent years, people have been, as Alexander Nix then CEO of Cambridge Analytica, puts it, ‘buoyed by the availability of information and a plethora of options available on the internet’ to…
Data, Data Everywhere With big data comes big responsibilities. – Kate Crawford 27 January 2015, Twitter HQ: Twitter executives are preparing to unveil a set of tools for advertisers. This array of new tools will allow users to be targeted based on specific criteria, such as their postcode or geographical location. The new features even…
