The biggest change in the digital content world over the last few years has been the takeover of TikTok, the 16:9 format and 60-second clips. Now automation is here to make it easier than ever to take advantage of this trend. Users watched an average of 17 hours of online video content per week in 2023, so here’s why you should ensure your content is part of those 17 hours!
Why Create Shorts and Reels From Your Content?
Videos are quickly overtaking all other forms of content on social media. For good reason too, 96% of consumers prefer to watch short-form video to learn about a product or service and 87% of marketers reporting a direct increase in sales through the use of video. Short-form video actually delivers the highest ROI compared to all other forms of content, and is set to secure more investment in 2024 than any other format.
Your message is far more likely to sink in as well, users retain 95% of a message watched on video as opposed to only 10% read in text. Fifty percent of Instagram users have visited a website to buy a product/service after seeing it in Stories. And don’t believe the TikTok hype, 53% of consumers prefer Instagram Reels over TikTok and YouTube Shorts for watching short-form videos.
Short Form Video: Pros and Cons
On one hand the explosion of short-form is a boon for creators, it allows so many more people to see clips of your longer-form content, providing a new way for potential viewers to find you. Platforms like TikTok, Instagram, and YouTube have massive user bases, providing content creators with the opportunity to reach millions of viewers around the world. Nearly a third (30%) of all short-form videos are watched 81% of the way through.
Short-form content tends to be more shareable and discoverable, giving creators a whole host of new opportunities to go viral. The format also encourages you to try out new ideas as the time investment is small relative to longer-form content and you can quickly assess how your audience is responding.
However, with that said there are a number of problems that come along with content repurposing.
Short-form content doesn’t offer as many monetization opportunities as longer-form content, meaning you are producing in the hope to drive people towards your long-form content. And then there is the constant pressure to churn out short, attention-grabbing content can lead to burnout. There are so many platforms and so many different formats your content could fall into.
There’s also the risk that if you aren’t engaging on one platform, you may not engage on others. Bad content repurposed is still bad content. You need to understand the style of content and types of users that frequent different social/digital venues and tailor your repurposed content to those audiences.
Well, all that time-consuming work can now be eliminated!
Automation For Repurposing Video Content
One of the most time consuming parts of content repurposing is clipping videos/clips from long-form videos. First you have to rewatch, take timestamps, notes, quotes, generate a transcript, and then assess what clips might have viral potential or resonate with your audience. Next you have to take those clips out, reformat them into 16:9 format for phones, add overlays and emojis, then finally upload them.
This can take many hours of work or cost $100s in freelancer fees every single week.
Now what if I told you I could save you most or even all of that time. I have been using Opus to pull clips out of my podcasts – it does 10-20 clips at the click of a button.
Repurposing Content With Opus
Opus is literally as easy as that. Click the button, Opus will scan your podcast/YouTube video and assess what clips could work best on social media by rating each potential clip by hook, flow, engagement, and trending potential. It will provide context, ratings, a transcript, automatically generate professional captions, and make the clips available for immediate editing and downloading.
Emojis and captions may seem trivial additions, but they are far from it:
- Captions increase watch time by 45% on average
- Highlighted keywords can keep your audience engaged and increase watch time by 65% on average
- Emojis increase numbers of views by 42% on average
Click here to try it out for free!
Case Study: Alex Hormozi
Alex Hormozi, a highly successful entrepreneur with a net worth surpassing $100 million, initially started creating videos using basic equipment in his closet. With an extensive social media following exceeding 2 million across various platforms, he has established himself as a prominent figure in both business and content creation. His influence is evident as millions of creators search for keywords associated with his style, captions, and editing techniques.
Alex has grown rapidly not just because of the quality of his content, but the quantity as well. He is putting out 350 pieces of content across numerous social streams every single week. By doing this he has literally gained millions of followers in months, not the decades that it usually requires creators.
Alex’s storytelling structure is highly effective and replicable, comprising an attention-grabbing hook, an engaging story with personal insights, and a strong call to action (CTA). This structure has enabled him to amass over 1 million subscribers in just six months.
Conclusion: Engaging in the Short-Form Landscape
Repurposing long videos into short clips demands careful planning, creativity, and attention to detail. By leveraging effective strategies and tools, creators can effectively engage their audience, expand their following, and amplify the impact of their video content in the competitive world of short-form video.
